The visionaries behind Shisen Fox
Shisen Fox is founded by Salim Memon, Samarjeet Singh, and Zaheer Shaikh, three complementary strengths shaping one clear standard. From eyewear expertise and product taste, to brand building and on-ground optical retail depth, they share one singular focus: craftsmanship that feels quiet, but leaves a mark.
Our belief
We don’t chase trends. We build what lasts. We believe timelessness is not a style choice. it’s a standard. Shisen Fox is designed to outlast seasons with elegant,
sophisticated, classic silhouettes that stay relevant long after the moment has moved on.
Our Approach
We don’t work like a factory. We work like a laboratory. We are designers. We are creators. And in the truest sense, we are scientists of a new perspective. We study the mechanics, the geometry, the fit, the weight, and the material, because eyewear isn’t just what you see in the mirror. All of this translates into eyewear that feels personal like a signature. A quiet expression that doesn’t try too hard, but still stands class apart. We obsess over what suits you best, and we deliver quality without compromise because excellence is not optionalat this level.
Retail
When Shisen Fox enters retail, the roomchanges.Shisen Fox isn’t made to sit on shelves. It’s made to create presence. Through culture-led launches and retail activations, we bring momentum to ourpartner stores turning retail into a moment people walk into, try on, talk about, and remember.
Here’s what some of the top retailers have to say about Shisen Fox
Customer Testimonials
Shisen Fox isn’t bought for show. It’s chosen for the way it sits, the way it feels, and the way it quietly elevates you. From first try-on to curating an eyewear wardrobe, our customers come back for the details, fit, finish, comfort, and a design that doesn’t date. Because when your eyewear is made with intent, it doesn’t just
complete a look. It becomes part of you.
Campaigns & Icons
The limelight followed and the intent stayed the same.
With campaigns featuring Lara Dutta and Shahwar Ali,Shisen Fox has stepped into the spotlight withoutchanging its voice. The frame remains the hero. Thedesign remains restrained. The presence becomes unmistakable.
Friends of Shisen Fox
Worn by people who lead, not just in style. Fromcelebrities to leaders across domains, Shisen Fox isincreasingly worn by those who value substance overspectacle and let their presence do the speaking.
Culture to Community
From culture to community, the view keeps spreading. Creators, tastemakers, and communities continue to carry Shisen Fox forward organically. Not because it shouts. Because it stays.